The 7 Triggers to Yes

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Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.
Just say “YES” to success.

About the Author
Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations.

Subject Business
Packing Weight 0.5 kg
ISBN 9780070229550
Author Russell H. Granger
Publisher Tata Mcgraw Hill
Imprint date 2008
Language English
Page count 249
Book Format Paperback

Categories: Leadership & Strategy Advertising & Branding Motivational & Training

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