Taking Your Business Global

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Succeeding and Staying Ahead in the World Markets

In an increasingly interconnected world, going global is less a choice and more a compulsion. Equally, with transational companies operating in practically all countries, it is difficult for a company to complete ever in its home market without a global mindset. How do companies globalize? What are the challenges they face? How can they cope with these challenges? These are the vital issues covered in this book. Drawing on case studies of several successful transnational corporations, this book is packed with valuable insights and practical lessons for going global:

•    How and why have globalization of trade and capital evolved
•    How to enter and operate in global markets
•    Global value chain configuration – exploring comparative and strategic advantages
•    Global branding – what it takes
•    Partnering for global competitive advantage – types and structures of alliances; how to make them work
•    Global standardization, local customization – how to coordinate and balance the two
•    Global marketing strategies and customer relationship management
•    Knowledge management in a global corporation
•    How to develop global managers
•    Management styles and best practices of global companies
•    Why globalization efforts fail
•    The impact of the Internet on globalization

Here then is an actionable blueprint for companies wanting to go global, a one-source reference on globalization for practicing managers, business and management students and scholars. Indian companies serious about going global would find this book particularly useful.

Selling Rights Worldwide
Packing Weight 0.75 kg
ISBN 9788170947620
Author A. V. Vedpuriswar
Publisher Vision Books Publication
Language English
Page count 356
Book Format Paper Back

Categories: Leadership & Strategy Business & Management Marketing & Sales New Arrivals!!!

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