Ogilvy On Advertising

David Ogilvy, who became “the most sought-after wizard in the advertising business” (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and...

SKU039472903X
  Ogilvy On Advertising

Overview

David Ogilvy, who became “the most sought-after wizard in the advertising business” (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals

 

  • How to get a job in advertising
  • How to run an advertising agency
  • How to choose an agency for your product
  • How to create advertising that makes the cash register ring
  • Twelve kinds of TV commercials that sell and four that don’t
  • How to write successful copy-and get people to read it
  • Sex in advertising –good and bad
  • Secrets of success in direct mail
  • Eighteen miracles of research
  • How to create successful campaigns for good causes
  • All you need to know about business-to-business advertising
  • What advertising can do for charities
  • The six giants who made modern advertising
  •  What the future holds in store for advertising

And much, much more – all told with brutal candor and prodigal generosity.


Features

Selling Rights
Indian Sub-Continent Only
Packing Weight
1 kg
Publisher
Vintage Publication
Language
English
Page count
223
Book Format
Paper Back
Rs.936
Rs.1,040
039472903X

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