Making Breakthrough Innovation Happen

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How 11 Indians Pulled Off The Impossible

If the 1980s and 1990s were the decades of Japan and quality, can the 2010s and 2020s be the decades of India and innovation? Can we use innovation as a springboard to tackle the challenges facing India today?

India is known as a country not of innovation but of improvisation—or 'Jugaad', as they say in Hindi.

But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including:

  • Titan, which came out with the slimmest water-resistant watch in the world;
  • Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one;
  • Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India;
  • Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city.

Through the breakthroughs achieved by these organizations, Porus Munshi shows that to do what is considered 'impossible' in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it!


Selling Rights All Rights Reserved
ISBN 9788172237740
Author Porus Munshi
Publisher Collins Business
Language English
Page count 236
Book Format Hard Bound

Categories: Motivational & Training Business & Management

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