In this compelling book, Andrew McAfee – a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0” – describe the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together...
New Collaborative Tools For Your Organization’s Toughest Challenges
In this compelling book, Andrew McAfee – a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0” – describe the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:
· Shows how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
· Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
· Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
· Guide companies through an Enterprise 2.0 deployment
Enterprise 2.0 is written not for technology experts but for pragmatic decision makers in any kind of organization.
Subject | Management |
Selling Rights | Indian Sub-Continent Only |
Packing Weight | 0.75 kg |
ISBN | 9781422125880 |
Author | Andrew Mcafee |
Publisher | Harvard Business Press Publication |
Language | English |
Page count | 230 |
Book Format | Hardbound |