Enterprise 2.0

In this compelling book, Andrew McAfee – a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0” – describe the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together...

SKU9781422125878
Enterprise 2.0

Overview

New Collaborative Tools For Your Organization’s Toughest Challenges

In this compelling book, Andrew McAfee – a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0” – describe the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

· Shows how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
· Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
· Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
· Guide companies through an Enterprise 2.0 deployment

Enterprise 2.0 is written not for technology experts but for pragmatic decision makers in any kind of organization.

Features

Subject
Management
Selling Rights
Indian Sub-Continent Only
Packing Weight
0.75 kg
ISBN
9781422125880
Author
Andrew Mcafee
Publisher
Harvard Business Press Publication
Language
English
Page count
230
Book Format
Hardbound
Rs.895
Rs.995
9781422125878

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