Dhirubhaism - Philosophy Of Dhirubhai Ambani
By A G Krishnamurthy
Foreward By Mukesh Ambani
With moderate beginnings from a small town in Gujarat to the founder of India’s first privately owned Fortune 500 Company, Dhirubhai is a quintessential story of rags to riches. Not a product of the formal education system, Dhirubhai was known for his astute business acumen and entrepreneurial prowess. No wonder Dhirubhai’s business philosophy was quite different from his contemporaries.
This book is not about Dhirubhai’s life, or how Dhirubhai went about building his business empire. Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with the author in several interactions during their long association. The 15 Dhirubhaisms put together bring out the work philosophy of Dhirubhai and give us a glimpse into the remarkable thinking process and practices of one of India’s most successful entrepreneurs.
This book is not about Dhirubhais life or how Dhirubhai went about building his business empire. Dhirubhaism went about building his business empire. Dhirubhaism is an attempt to capture those unique insight that Dhirubhaism shared with the author in several interactions during their long association.
About the Author : A G Krishnamurthy, founder chairman and managing director of Mudra Communications, began the agency with a start up capital of Rs. 35,000 and one client. In just nine years , Mudra became India’s third and largest Indian advertising agency.
Mr Krishnamurthy is currently the chairman of AGK Brand Consulting. The father of four children –three daughters and a son –AGK lives in Ahmedabad and Hyderabad with his family.
Author : A G Krishnamurthy
Size : 21.8cm 13.8cm
Pages : 96
Price : Rs.145/-
|Packing Weight||0.25 kg|
|Author||A G Krishnamurthy|
|Publisher||TATA McGRAW - HILL|
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