Consumer Psychology

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Consumer Psychology

By Seema Pasricha

Consumer Psychology illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. The core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of consumer psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The consumer psychology provides a deeper perspective than standard texts which tend to be rather theoretical. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.

Contents: Preface. 1. Consumer psychology: an introduction. 2. Perception. 3. Cognition and memory. 4. Relationship between personal values and consumer behaviour. 5. Advertising and consumption community in psychology. 6. Behavioral response of consumer and product life cycle. 7. Developing accurate customer profiles. 8. Attitude function and the automobile. 9. Consumer psychology: understanding perceptions of product quality. 10. Analyses of means hierarchies and advertising strategies. 11. Emergent themes towards function-structure model of attitudes. 12. Cultural context in consumer psychology. 13. Relevance for advertisers in consumer psychology. 14. Communicated meanings of product preferences. 15. Knowledge structures and subjective knowledge acquisition. 16. Motivated processor in consumer psychology. 17. Attitudinal segmentation to target the consumer. 18. Sales interactions. 19. Applications to nonprofit settings. Bibliography. Index.

About the Author : Dr. Seema Pasricha is a multifaceted personality. She is Postgraduate in Sociology and Gandhian and Peace Studies, M. Phil. and Ph.D. from Punjab University, Chandigarh . Her earlier work ‘Teching of Psychology: New Trends and Innovations” has been widely acknowledge as a scholarly work of lasting value. She is associated with the Department of Gandhian Studies, Punjab University, Chandigarh. She has published a number of research papers/articles on different subjects in various Indian and foreign journals of repute. She is also a regularly contributor to various prestigious newspapers in the country and abroad.

Author(s): Dr. Seema Pasricha

ISBN : 8176299200

Pages : 362

Price : Rs.800/-

Packing Weight 1 kg
Author Dr. Seema Pasricha
Publisher Deep And Deep
Page count 362

Categories: College books

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