THE Numerati is a book about one of the great undertakings of the 21st century - the mathematical modelling of humanity.
The Numerati
How They’ll Get My Number and yours
In a world teeming with Data, We ourselves become the maths Nerds’ most prized specimens.
In Numerati, Stephen Baker, a Business Week senior writer, takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour - what we do, who we are, how we work, chat, play and shop -- and in so doing, will change every aspect of our lives, from the kind of medical advice we get, to the adverts we see, to our appraisals at work, to the way politicians try to win our votes and protect us from terrorist attacks.
There's the robotic librarian using a combination of algebra and geometry to analyse thousands of press articles and blog posts in English.Then there are the mathematicians helping to map out advertising campaigns, changing the nature of research in newsrooms and in biology labs, enabling marketers to forge new one-on-one relationships with customers. Baker asks the fundamental question: If long articles full of twists and turns can be reduced to a mathematical essence, what's next?
THE Numerati is a book about one of the great undertakings of the 21st century - the mathematical modelling of humanity. Much in the same way as neuroscientists are mapping our brains, mathematicians are mapping our individual behaviour - everything that makes the individual distinct. Stephen Baker navigates us through a world that otherwise might seem remote or disconnected, but one which is absolutely relevant to our everyday lives.
Stephen Baker began covering technology for Businessweek as the Paris-based European correspondent in 1998. he moved to New York in 2002 and is now a senior writer.
Subject | Physics |
Packing Weight | 0.5 kg |
ISBN | 978022408057 |
Author | Stephen Baker |
Publisher | RANDOM HOUSE |
Imprint date | 2008 |
Language | English |
Page count | 244 |
Book Format | Paperback |