Businessworld's Marketing Whitebook 2011-2012 is back with the latest data and insights into the changes in consumer trends, spends and needs.
Businessworld's Marketing Whitebook 2011-2012is back with the
latest data and insights into the changes in consumer trends, spends and
needs. The 7th edition also offers perspectives on some new segments
like new media marketing, women consumers, home furnishings, sports and
film marketing and banking services.
This edition takes a close look at:
The burgeoning women and youth consumer segment
How web 2.0 technologies or new media have become the new buzz words for marketers
The broadband revolution that has over 33 million Indians online
The promising coaching classes industry that is powering some tier-II and tire-III economies
How entertainment has expanded into various apps
The way the wine market in India evolving rapidly and many more insights...
Subject | Marketing |
Selling Rights | Worldwide |
Packing Weight | 1 kg |
ISBN | 9788190845270 |
Publisher | Businessworld Publisher |
Imprint date | 2011 |
Language | English |
Book Format | Paper Back |