The Marketing Whitebook 2011-2012

Businessworld's Marketing Whitebook 2011-2012 is back with the latest data and insights into the changes in consumer trends, spends and needs.

SKU9788190845274
The Marketing Whitebook 2011-2012

Overview

Businessworld's Marketing Whitebook 2011-2012is back with the latest data and insights into the changes in consumer trends, spends and needs. The 7th edition also offers perspectives on some new segments like new media marketing, women consumers, home furnishings, sports and film marketing and banking services.

This edition takes a close look at:

The burgeoning women and youth consumer segment
How web 2.0 technologies or new media have become the new buzz words for marketers
The broadband revolution that has over 33 million Indians online
The promising coaching classes industry that is powering some tier-II and tire-III economies
How entertainment has expanded into various apps
The way the wine market in India evolving rapidly and many more insights...

Features

Subject
Marketing
Selling Rights
Worldwide
Packing Weight
1 kg
ISBN
9788190845270
Publisher
Businessworld Publisher
Imprint date
2011
Language
English
Book Format
Paper Back
Rs.540
Rs.599
9788190845274

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