Customer driven and customer focused
About The Book
This highlights the main challenges facing organizations waiting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. Each chapter discusses the issues, contemporary practices and the lessons to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text also includes a number of international case studies and vignettes, thereby giving a wide ranging, global approach to the topic, and a glossary to provide invaluable definitions of key terms.
About The Author
Professor TONY HINES is chair of doctoral programmes at Manchester Metropolitan University, UK. His research interests are market led supply chain strategies, and he has a particular expertise in the apparel sector. He ahs held senior examiner positions for the charted institute of marketing.
Author: TONY HINES
Size: 24 cm x 18.3 cm
|Packing Weight||0.5 kg|
Categories: Business & Management
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