Marketing In India, Cases And Readings

This invaluable book is for students and teachers of management to policy makers, practising managers and administrators who want to keep abreast of the latest developments in the field.

SKU812590946X
Marketing In India, Cases And Readings

Overview

The case studies and articles contained in the present volume reflect the current thinking on the subject of marketing management. They provide perspectives on key issues and problems facing Indian marketers as we enter the new millenium  . The issue, concepts and perspectives presented in the book, cut across different disciplines and encompass a wide range of business experience. The articles cover areas such as" Marketing and its changing role in the liberalized Indian economy, strategic marketing, urban and rural marketing, global competitiveness, marketing mix strategies, product, Pricing, distribution and promotion challenges in the context of Indian marketing environment, slaesforce management and control. The case studies in the book real-life problems faced by Indian marketing executives and provide an opportunity for the concepts and tools to be employed in practice.

An invaluable book for students and teachers of management to policy makers, practising managers and administrators who want to keep abreast of the latest developments in the field.

Contents

·  Part I: Marketing in India: New Directions

·  Part II: Urban and Rural Marketing: Emerging Perspectives and Challenges

·  Part III: Product Strategies

·  Part IV: Pricing Strategies

·  Part V: Distribution Strategies

·  Part VI:Advertising and Communication Strategies

·  Part VII: Sales Force Management and Marketing Control.

Features

Author
S Neelamegham
Imprint date
0
Language
English
Rs.355.50
Rs.395
812590946X

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