Tips and Techniques to get your site to the Top of the Search Engine Rankings and Stay Here
The vast majority of searchers never make it past the bottom of page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business and Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales.
Written in a readable and accessible style and illustrated using a series of case studies, by a genuine expert in the field with a global reach.
Internet sales will make up nearly half of all purchases by 2012 and, in the UK, such sales have already reached £15.6bn during 2006. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an up-to-date assessment of the impact of Web 2.0 on internet marketing strategies.
David is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement.
A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society.
David is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington and is married with two children.
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Categories: Business & Management
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