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Business go through dramatic twists and turns. Some survive, while quite a few fall by the way side. Corporate heads grapple with this and are keen to find a sustainable model for making organizations last.

Dabawalas, the story of Mumbai’s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year- old business enterprise, run by semiliterate group of people, that has sustained itself through the vicissitudes of change presents a role model. Through a dialogue between four characters, the book brings to the fore key characteristics of successful organizations – value, decentralized decision-making, continuous value addition to customer care and many more.

Besides this, the book includes take always for leaders and mangers to imbibe for building lasting success based on values.


Subject Branding
Packing Weight 0.5 kg
Author Shrinivas Pandit
Publisher TATA McGRAW - HILL
Language English
Page count 105
Book Format Paper Back

Categories: Leadership & Strategy Advertising & Branding


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