How China And India Will Benefit Your Business
By Jagdish N Sheth
* Chindia Multinationals Making Waves
* The Quest for Global Resources
* The New Innovation Imperative
* Chindian Hegemony: Economic Power, Geopolitical Clout and Cultural Diffusion
* Will The Rising Tide Life All Boats?
* The End of the journey: Economic and Political Reforms
About The Author:-
Dr. Jagdish N Sheth, the Charles H. Kellstadt Professor of Marketing at Emory University's Goizueta Business School, has been teaching and writing on global business for 35 years. An internationally renowned speaker, writer and thinker, he has given hundreds of keynote addresses and presentations in more than 20 countries. His vast experience in Asia includes his role as advisor to the Government of Singapore on how to position that nation in thr region's emerging economies, including China and India. He is also the Founder of the India, China and America (ICA) Institute, a non-profit research and education network of well respected management thought leaders and government advisors.
| Subject | Marketing |
| Packing Weight | 1 kg |
| ISBN | 007657083 |
| Author | Jagdish N Sheth |
| Publisher | McGraw Hill Education |
| Language | English |
| Page count | 205 |
| Book Format | Hardbound |
Categories: Advertising & Branding Business & Management
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