TWI, short for Think Without Ink, is a concept of solving problems in the smartest way. In today’s resource-crunched times, every individual, be it a student, manager, salesperson, CEO or political leader, has to become an efficient problem-solver. To a student preparing for a competitive exam, (like the CAT Common Admission Test for entry into IIMs and other B-schools) there is a shortage of time in building the desired level of competence. To a salesperson, the constraint of time, the geographical dispersion of her clients and prospects, coupled with her stiff sales targets might pose a formidable challenge. For a newly promoted manager, handling a sudden controversy about the consumer safety of his product might seem unnerving. In short, all of us need to deal with real-life problems without losing our peace of mind.
TWI is one such approach to problem solving.
It helps one develop a mindset that relishes the mental exercises associated with problem solving. In other words, this is applied creativity. Albert Einstein once said: “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius – and a lot of courage – to move in the opposite direction.
“This book dares to move in the opposite directions, espousing common sense and simplicity in the way we respond to new challenges. It urges the reader to use their single most potent weapon their mind to constantly innovate and hone their critical thinking ability. Many of us go through life searching for easy-fit formulate to solve our problems. Blessed are those who can turn problems, adversities and challenges to interesting duels of the mind, having fun while finding ways to overcome them.
In this book, the author attempts to focus on an area of problem solving that is most common among graduate students and working professionals attempting to make a career in management. Be it competitive exams like the CAT, GRE or GMAT, quantititative problem solving is a common denominator and often the most challenging component of all selection tests. Many students acquire a deathly fear of Mathematics early in their school life. To them, this book will come as a welcome respite. Here, the author discusses the principles and tools required to tackle quantitative problems simply and elegantly. Using interesting examples from daily life (and sometimes from fictional settings), the author takes the reader on an eye-opening, mind-alerting journey of discovery.
To quote Oliver Wendell Homes “One’s mind, once stretched by a new idea, never regains its original dimensions.” With TWI, you can be sure to test the veracity of this statement!
In short, this book is for
one who is preparing for CAT, GRE or GMAT
- Officers in the field of management.
|Packing Weight||1 kg|
|Subject||Mathematics (Solving Quantitative Problem)|
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