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Ogilvy On Advertising

039472903X
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Rs.1,040 Rs.936 ×

David Ogilvy, who became “the most sought-after wizard in the advertising business” (Time) through campaigns that featured the man with the eyepatch for Hathaway shirts, Commander Whitehead for Schweppes, and the famous electric clock for Rolls-Royce, reveals

 

  • How to get a job in advertising
  • How to run an advertising agency
  • How to choose an agency for your product
  • How to create advertising that makes the cash register ring
  • Twelve kinds of TV commercials that sell and four that don’t
  • How to write successful copy-and get people to read it
  • Sex in advertising –good and bad
  • Secrets of success in direct mail
  • Eighteen miracles of research
  • How to create successful campaigns for good causes
  • All you need to know about business-to-business advertising
  • What advertising can do for charities
  • The six giants who made modern advertising
  •  What the future holds in store for advertising

And much, much more – all told with brutal candor and prodigal generosity.


Selling Rights Indian Sub-Continent Only
Packing Weight 1 kg
Publisher Vintage Publication
Language English
Page count 223
Book Format Paper Back

Categories: Advertising & Branding Career & Job

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