This is the first book that states the obvious: Marketing is a mess.
The Antidote For Today's Marketing Mess
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:
In this book marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimzation or data mining, marketers should be searching for that simple, obvious differentiation idea. Merketers not looking for the obvious had better have a very low price.
This search should begin with what Trout considers the best book ever written on marketing - even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product.
Packing Weight | 1 kg |
ISBN | 9789380032150 |
Author | Jack Trout |
Publisher | Westland Publication |
Language | English |
Page count | 208 |
Book Format | Hardbound |