Big Ideas for Small Retailers

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This unusual book is written for people engaged in, or who plan to be involved in retailing, and encompasses a broad range of issues examined as through the objective but critical eye of a retailer.

The book will be a source of inspiration to retailers particularly those in small to medium sized outfits as it offers a number of quick-fix ideas combined with some genuine money-saving tips. There are no back-to-school pages of flowcharts and complex equations, no legal jargon or unnecessary padding, and no patronising advice.

Major topics covered include the company image, finance, buying stock, EPOS systems, trade associations, winning customers, market intelligence, competitors, background music, store security, returns policy, sales staff, the psychology of selling, using the internet, e-commerce sites, empty stores and much more.

The book contains a great deal of information that is not readily or usually available to retailers in this fashion, being based on the authors extensive experiences and knowledge derived from working in both retailing and banking.

Selling Rights All Rights Reserved
Packing Weight 0.25 kg
ISBN 9788179927340
Author John Castell
Publisher Jaico Publications
Language English
Page count 148
Book Format Paper Back

Categories: Marketing & Sales

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