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Bag the Elephant: How to Win & Keep Big Customers

9780761145240
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Bag the Elephant: How to Win & Keep Big Customers Book Description

Bag an Elephant-and Begin the Most Profitable Adventure of Your Life

It's the strategy, it's the nuts and bolts, it's everything smart businesspeople need to win and keep those all-important Elephants, Aithe big make-or-break customers that can dramatically increase your revenue, profits, and success. Packed with dynamic advice for all sales professionals, small-business owners, entrepreneurs, and executives:

  • How to map and use a big company's red tape to your advantage
  • Why the Elephant needs you as much as you need it
  • Six keys for successful big-customer focus
  • How to negotiate with an Elephant without giving away your profit margins
  • How to avoid the five killer mistakes, from mismanaging client expectations to losing sight of the numbers


Selling Rights Inside India only
Packing Weight 0.5 kg
ISBN 9780761145240
Author Steve Kaplan
Publisher Workman Publication
Language English
Page count 188
Book Format Paperback

Categories: Marketing & Sales

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